Art Director & Illustrator
Pitch for Parmigiani Fleurier | Retail concept

Time will tell

Pitch for Parmigiani Fleurier | Retail concept

Pitch for Parmigiani Fleurier | Retail concept

Time will tell

For the launch of the new KALPA collection, the agency was invited to participate to a pitch. The brief was to create a 360°campaign.

Flagship

Flagship

From the layouts to the floorplan, the concept respected the golden ratio, the same way the brand has for so long.

 The window displays invite the customer to slow time down by playing with the magnifying glass around the watch. 

The window displays invite the customer to slow time down by playing with the magnifying glass around the watch. 

Corner shop

Corner shop

A small retail version that can adapt for events, fairs and department stores.

julie_decaillet_parmigiani_corner.jpg