Pitch for Parmigiani Fleurier | Retail concept
Time will tell
For the launch of the new KALPA collection, the agency was invited to participate to a pitch. The brief was to create a 360°campaign.
From the layouts to the floorplan, the concept respected the golden ratio, the same way the brand has for so long.
The window displays invite the customer to slow time down by playing with the magnifying glass around the watch.
A small retail version that can adapt for events, fairs and department stores.