Pitch for Swiss Wine Promotion | Multichannel campaign
The Extraordinary Wines
Swiss Wine Promotion is an association that promotes Swiss Wine. The agency was invited to pitch. The brief was: how to establish Swiss Wine as strong competitor of French, Californian or Italian wines, both in the country and outside the borders?
Our concept and solution to the problematic was based on the idea of how extraordinary Swiss wines are. Unique and hand-picked grapes. Complicated locations. Difficult conditions. They dare to be extraordinary.
They aim to convey the brand message more than a specific wine, in order to make it relevant all over Switzerland. The wine is extraordinary because of the country, conditions and because of the people behind it - they are extraordinary in their tenacity and simplicity.
Did you know?
Social media would be the platform to communicate fun facts about how extraordinary Swiss wines are and that little people know.
The Extraordinary Selection
Why not launching the ultimate Swiss wine that harmoniously combines the 6 wine regions of Switzerland? The first edition would be launched at the extraordinary event of la Fête des Vignerons. The extraordinary selection, the perfect peacemaker.
The logo of the brand is very emblematic as it represents the biggest wine regions of the country. All the retail tactics were developed to bring this logo to life.