MANOR | Retail and communication concept
Reflection of the North
For the launch of the F/W 2014-15 Cashmere collection by Manor, we were asked to develop a 360° concept.
Like Cashmere, the mirror connects the inside and the outside, a trivial reality and wonderful world. It reflects, reverses, splits and hides. Far and close seem to merge into one.
Social platforms are used to share the story of a journey from Scandinavia to Switzerland. The build-up before the launch is the tale of a person travelling down to Switzerland, crossing the coldest and most beautiful landscapes. Always hidden behind a mirror, the person only reveals hints of colors and details of the new collection. Once in the country, the storyteller finally reveals the Cashmere line.
The product displays and window displays uses the mirror technology that hides and reveals the product depending on the position of the light. It creates a surprising - almost magical - effect.