Art Director & Illustrator
Brand building

Jair Plantijn

Brand building

Brand building

Jair Plantijn

This visual identity was developed for a personal trainer who wanted to consolidate his business around 3 core values: STRENGTH, PERSISTENCE, CONFIDENCE - all embodied by the symbol of the lion.

 The trainer’s approach is less about the transformation of the body than about the growth of the mind, the discovery of one’s potential and the hunger for more. This intention created a clear direction for the branding.

The trainer’s approach is less about the transformation of the body than about the growth of the mind, the discovery of one’s potential and the hunger for more. This intention created a clear direction for the branding.

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Social Media

Social Media

The profile combines powerful images and short, inspiring quotes. The imagery juxtaposes sport and life, and how the first impact the second. Because the mindset in the gym will ultimately become the mindset in life.

Introspective. Focus.
Self-doubt. Self-motivation.
Images that tell a larger story.

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 The Instagram account curates pictures that convey the aesthetic and the mood of the brand, quotes that reflect its values and spirit.

The Instagram account curates pictures that convey the aesthetic and the mood of the brand, quotes that reflect its values and spirit.